Beyond industry verticals or business models, the larger import is the future evolution of all marketing towards more campaign automation, more engagement, and more algorithmically-driven customer dialogue.
The direct result was the kind of dehumanizing experiences we complain so much about customer service hell driven by transaction-minded policies and well-intentioned automation.
Many of these jobs are health-care and engineering support positions, driven by the aging baby boomer population and the increasing automation of technology and manufacturing machinery.