With automatic printer discovery and no configuration, printing is hassle-free.

ENGADGET: Lantronix xPrintServer Office Edition brings more control to iOS printing for $200

The goal was to establish and encourage the adoption of a common set of standards that would bring a 3G-like end-user experience to Wi-Fi by facilitating an automatic network discovery, selection and authentication of carrier-operated Wi-Fi networks.

FORBES: Making Wi-Fi '3G Secure' For Mobile Data Offloading