Similarly, auto enthusiasts watch other drivers creep by in automatic transmission slush boxes and wonder why they even bother.

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Are there other names we should watch out for in the auto world?

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In 2010 Swiss watch brand Audemars Piguet announced that legendary auto race champion Michael Schumacher would be their newest brand ambassador.

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Historically, the only sports you saw with luxury watch brand affiliations were tennis and high-end auto racing, with the exception of more niche pursuits such as polo.

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