One example that Lodish admires: auto dealers that pitch the notion that now is a good time to buy a big vehicle because the discount will save customers more than enough money to compensate for the extra fuel costs over four or five years.

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Earlier this year when Dallas-based Credit Union of Texas decided to pitch its auto-lease product to its members, it consulted its IBM data warehouse.

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The auto action seems a transparent pitch to sell high-end sports cars and inject a little momentum in a movie that's equally content to dawdle over its morning coffee, shooting the breeze with amusing (or at least semi-amusing) supporting players like Ray's deputies, ornery Mike (Luis Guzman in the Walter Brennan role), bumbling Jerry (Zach Gilford), and sexy Sarah (Jaimie Alexander).

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Working upwards from this you'll find a small effects section (transform, flanger, echo and roll), an auto-loop control and some more detailed pitch control settings.

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Now that the car bosses have made their pitch, attention is sure to switch to the United Auto Workers.

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Further, it has Auto HDR and D-Range Optimizer, bracket shooting (Exposure, DRO or White Balance) and Auto HDR shooting modes, and there's a Digital Level Gauge that indicates camera pitch and camera roll on the LCD screen for straight, even landscape and architectural shots.

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