Detroit will always be the engineering center of the American auto industry, but the only way to get in step with technological leaders is to put yourself in their company.

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Now they draw a bead on more sophisticated services--engineering, research and development, and designing auto parts, sections of aircraft wings and chips for wireless services.

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Carmakers can pay less tax on imports if they do more engineering work in Brazil and use mostly Brazil-made auto parts in their local factories.

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Auto analysts say Hero Honda's success formula combines Honda's engineering muscle with the Munjals' market savvy, including a knack for reaching customers in the countryside--which in India, as in China, is proving to be a source of growth in the current slowdown.

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We're going to back him up with the engineering data for that because we know a little bit about the auto industry.

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