Google stepped into the local ad market and allows small firms to try and out bid each other on pay per click ? that helps only Google 2.00 for Orlando auto dealers is not going to bring back a high ROI .

FORBES: The Internet is Killing My Business!

Click here for Fried's five recommendations for June, including a prominent auto parts retailer.

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All accounts point to the likelihood that the auto manufacturer was not evaluating Facebook advertising by ROI, but rather the antiquated metric of click-thru-rate (CTR).

FORBES: Four Crucial Takeaways On Facebook ROI

So with one click, our electric car salesperson can import a contact from Hootsuite into Nimble and auto-populate the record with additional contact information and activity streams.

FORBES: Nimble is Changing the Way Salespeople do Business