In the three-years Auto-By-Tel has been in operation it has signed up a network of 2, 700 dealers, who pay the firm a monthly fee of several thousand dollars in return for exclusive rights to an Auto-By-Tel territory.

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Despite its compact size, it's packed with pro-style features like wireless control for fuss-free multi flash set-ups, simple bounce operation and Auto White Balance compensation for more accurate, natural-looking white balance.

ENGADGET: Sony NEX-3N and Alpha A58 unveiled, heading to Europe this spring

This new model sports a 3.2-inch LCD touch screen for simple and intuitive operation and menu navigation, Smart AUTO scene selection with 58 scenes, Face ID for optimal images of up to 12 registered subjects and the Intelligent Image Stabilization (IS) function.

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