Malware can also be downloaded through fake websites when a user clicks on a URL that appears authentic but is not.

CNN: Check your phone: Nations with the most mobile malware

The opportunity for user-generated content around counterfeit and authentic drug receipt is not only important for affected populations, but for us, as consumers, so that we can know that drug companies are playing their part as corporate citizens.

FORBES: The Crisis of Counterfeits and Transparency in Developing World Medicine

Ecommerce sites, social networks and digital content providers using customer data to personalize user experiences must walk a fine line to ensure those experiences are authentic and non-intrusive.

FORBES: Making Sense Of Online Personalization And Privacy