But while Jones is inextricably linked to Augusta and the Masters long after his death in 1971, his real home is the Atlanta Athletic Club.
"You certainly can't use the word Augusta or the Masters or pretty much anything you'd like to use, " said Sean Toulon, executive vice president at TaylorMade.
Mickelson described McIlroy, who missed the cut in his two previous events, including the Masters at Augusta, as an "amazing talent".
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And he's on his way back to Augusta National for the Masters.
Above all, Augusta National and the Masters Tournament have always stood for excellence, and that is what is so important to me.
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Mickelson and Woods were paired together for the final day of a major for the first time in last year's Masters at Augusta National.
"It was my most difficult loss, but I don't think at Augusta National or the Masters I will ever have anything but the fondest of memories, " Floyd added.
Yet he looks to have regained some of his best form with the first major tournament of the year -- The Masters at Augusta -- just round the corner.
With the Masters in Augusta on the horizon, McIlroy is aiming to rekindle the form which propelled him to the top of the PGA and European Tour money lists last year.
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McIlroy chalked it up to rustiness and said he hoped that intensive practice with his new clubs would ready him for an assault on the Masters at Augusta, the first major championship of the year.
After receiving his trophy and the golden jacket that goes with it he set his sights on a jacket of a different color -- the green one awarded to the winner of the Masters in Augusta.
The American's form suggests he will be the man to beat at next month's Masters at Augusta, the first major of the year -- with many pundits awaiting his first major since 2008 to consider his comeback complete.
That chat, and the extra putting practice, should continue to pay dividends this week at the Masters at Augusta National Golf Club, where Woods is poised to resume his quest for a 15th major championship (18 will tie Jack Nicklaus's record).
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Donaldson's impressive 2012 catapulted him to No. 47 in the world rankings -- he is set to climb higher with this latest triumph -- and secured him an invitation to the first major championship of the year, The Masters at Augusta in April.
Despite the litany of problems, Daly remains one of the most popular figures in the sport and at this year's Masters at Augusta he wasn't too far away from the action after setting up a stall selling memorabilia in the car park opposite.
It is all part of his preparation for a tilt at the U.S. Masters in Augusta, one of his major targets for the year as he bids to build on a 2012 season when he topped the money lists on the PGA and European Tours and claimed the U.S. PGA Championship in stunning fashion.
Howell, who grew up in Augusta, will miss the Masters for the fourth time in the last five years.
Mickelson was in contention to win a fourth Masters title at Augusta last month, but fell short after a disappointing final round.
As for golf, Ms. Moore said Monday that she has visited Augusta regularly for the annual Masters Tournament, though she describes herself as only a casual golfer.
Adam Scott won the Masters tournament at Augusta National, posting a -9 score for the four rounds, then beating Angel Cabrera in a two-hole playoff in the rain.
But when I brought up Augusta National (site of the Masters, of course) the players all got a bit squirrelly.
No one can blame Augusta National for wanting to discourage Masters muscle shirts, Amen Corner whiskey or other products not up to its standards.
Two other top-25 players, Sergio Garcia and Hunter Mahan, both former low amateurs at Augusta, have top-10 Masters finishes and could also break through with their first major win this weekend.
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Mr. Herbert was one of the founding members of the nearby Augusta National Golf Club, where the Masters Tournament is played.
Watson paused several times to compose himself before allowing that out of respect for Augusta National and the traditions of the Masters, he didn't involve the green jacket in any of his free-spirited antics, like playing barefoot, or in the famous Golf Boys videos he does with fellow pros Ben Crane, Rickie Fowler and Hunter Mahan.
The 75th Masters tees off on Thursday at Augusta National, and defending champion Phil Mickelson rides into the tournament on a high after winning the Shell Houston Open last weekend.
Beyond the fierce protectors, there's a substantial, soft middle population of patrons and sponsors who may agree that women belong in Augusta, but are too enchanted by the Masters to push.
As a first step, Romney and Santorum both expressed the same position as Obama when asked Thursday about whether women should be able to join the all-male Augusta National Golf Club, site of the Masters tournament.
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