"Our focus is the Asian-American audience, and theirs is using Asian culture to create a mass-market channel, " he says.

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The ModCloth target audience is girls and women age 15-30, with a focus on 18-24 year-olds.

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Perhaps this over 100-year-old company lacks a clear focus and target audience, with its overwhelming variety of goods at unexciting prices.

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It was obviously filmed by a camcorder in a cinema audience - with the camera at an angle for much of the film, out of focus for a two-minute spell, someone's head in the corner of the shot and the crowd's laughter on top of the soundtrack.

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Mr. Laub, who didn't disclose any potential acquisitions from Tribeca, singled out a few documentaries for attracting strong interest from his colleagues, including "Don't Stop Believin'" and two titles that focus on social issues: "Burn, " an audience award-winner about Detroit fire fighters, and "Revisionaries, " which won a special jury prize for its close-up on the ideological battles dividing the State Board of Education in Texas.

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Mr. Jobs used to focus on pre-announcements of radically new products, explaining to the audience how they will change consumer lives.

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This is the first step toward self-control, and if self-control ever catches on, perhaps your next audience will take their eyes off their CrackBerries and focus on you.

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