The second executive is well on the way to giving an audience-centered speech.

FORBES: The Only Reason To Give A Speech In 2011

After all, if you give a brilliant, inspiring, audience-centered presentation about those 3Q numbers, you will change the attitudes of your team in the room with you.

FORBES: The Only Reason To Give A Speech In 2011

With a powerful, audience-centered presentation, you can change the world.

FORBES: The Only Reason To Give A Speech In 2011

My acclaimed book on public speaking, Working the Room: How to Move People to Action through Audience-Centered Speaking, was published by Harvard in 2003 and reprinted in paperback in 2005 as Give Your Speech, Change the World: How to Move Your Audience to Action.

FORBES: Why - and How - Your Audience Matters. #4 - Translation. 5 Blogs. 5 Ideas. 5 Days.