Similar is the popular, but non-competitive Audax Alpine Classic, held each Australia Day (26 January) weekend in the same area.

BBC: Exploring Australia��s High Country on two wheels

WellTok which competes with Audax Health, OneHealth, and Virgin HealthMiles has appointed Jeff Margolis, who founded health IT company TriZetto in 1997.

FORBES: Health Gamification Start-Up WellTok Scores Big By Retaining Health IT Veteran Jeff Margolis As CEO

Digital health start-ups such as Omada Health, EveryMove, 100Plus and Audax Health are thoughtfully crafting ways to entice employees into adopting, and more importantly, maintaining a healthy lifestyle through a combination of rewards, social networking, and coaching.

FORBES: A Majority Of Employers Offer Wellness Incentive Programs And That's A Boon For Digital Health Start-Ups