When the quotes are sanitized, then delivered intact with full attribution, the public has no way of knowing what the concealed deal was.

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Our objective is to help marketers reach out and touch someone in a meaningful way, giving the brand attribution for the experience.

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McConnell describes the need for attribution and the ability to respond in a massive way to cyber threats.

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The goal is that eventually, with more accurate and detailed attribution support, discovery will outpace referral as the way creatives find new work opportunities.

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