In a survey conducted by the firm Edelman Berland, voters were asked to compare Democrats and Republicans across a number of brand attributes.

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Alexa Knight, of the research and strategy firm The Sound says: The return is reinforcement of brand values or product attributes through alignment with an event that truly mirrors those values or attributes.

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Each product in the XPS portfolio is tailored for very specific customer needs, and the new products unveiled today are designed to take advantage of emerging software and technology, with the same XPS brand attributes that customers expect from Dell.

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