A.s brought with them sophisticated, quantitative, attribute-based techniques for segmenting markets and assessing market potential.

FORBES: Book Excerpt

These choices can be made through attribute-based (faceted) search on the site itself.

FORBES: Context Will Drive The Future Of Web Content Management

Instead, the agency bonus should be based on a key measurable attribute of the brand, such as awareness or attitude shift that can be chalked up directly to the advertising.

FORBES: Rethinking The Right Way To Compensate Agencies And Motivate Talented People

Both sides attribute new drugs to a specific country of origin (based on the location of the headquarters of the firm that first launches them).

ECONOMIST: Developing new drugs

With every product categorised and graded across every attribute, Dunnhumby is able to segment and cluster Tesco's customers based on what they buy.

ECONOMIST: Algorithms

They attribute this largely to the failings of Iran's less-advanced centrifuges, which are based on a P-1 design originally provided by the Pakistani scientist Abdul Qadeer Khan.

WSJ: North Korea Nuclear Find Raises Fears It Will Share With Iran