Angie Dodd of Slow Food UK is a firm believer that it's a change in attitude that is having an effect on supermarkets and food producers.

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In effect, the whole show and its selfish attitude is put on trial.

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"The remarkable thing about the multiplier effect is that so few kids can affect the attitude of so many, " says Thomas Nagle Jr.

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The British are, quite simply, immature in their attitude to alcohol consumption and this in itself will have only a marginal effect on rates of offending.

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