There is no question that a playfully light attitude is typical of creative individuals.

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"It's a campaign that talks about responsibility towards the future, promotes reflection and calls for a change of attitude, " adds Guy Costa, Creative Director at Africa Brazil.

UNESCO: Advocates for a Future that is Green and Blue

An attitude continues to grow in America that is being reflected in public policy, which heaps disdain on the creative and successful.

FORBES: Magazine Article