Attilio Giusti Leombruni, a 50-year-old Italian company, focuses on fit and softness without compromising style.

FORBES: How To Find Comfortable Shoes That Don't Compromise Style

This time, he's a poet, Attilio Giovanni, who pines after the woman of his dreams, Vittoria, played by Benigni's real-life wife, Nicoletta Braschi.

NPR: Iraq War Is Backdrop for Latest Benigni Film

When Attilio learns that she's been seriously injured, he leaves Rome on a madcap quest to reach Baghdad to save the love of his life.

NPR: Iraq War Is Backdrop for Latest Benigni Film

Attilio Capuano, the company's Asia and Pacific director, says opening stores in India's main cities is part of as strategy to strengthen its brand in the country.

WSJ: India's Taste for Coffee to Affect Bean Prices

' In the movie's key scene, Attilio, packs of medical supplies strapped to his body, comes up against a US checkpoint where soldiers are convinced he's a suicide bomber.

NPR: Iraq War Is Backdrop for Latest Benigni Film

Mr. ROBERTO BENIGNI: (As Attilio Giovanni) ...(Unintelligible).

NPR: Iraq War Is Backdrop for Latest Benigni Film

Mr. BENIGNI: (As Attilio Giovanni) I'm Italian.

NPR: Iraq War Is Backdrop for Latest Benigni Film