Any company trading at a significant discount, say 20%, to this postulated intrinsic value gets Callahan's full attention.

FORBES: Learning From an Icon

If you are unwilling to proceed on that basis, however, we may pursue other means, including the public disclosure of this letter, to bring our offer and the compelling value it represents to the attention of Take-Two's shareholders.

FORBES: Magazine Article

Other researchers suggest that the best way to get an alien's attention is to send it a significant numeric pattern, perhaps prime numbers or the value of Pi.

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This is the flip-side of the corporate trend that started the exodus from final-salary pensions in the first place: bosses these days pay more attention to shareholder value, but the shareholders are the pension and mutual funds that invest society's retirement savings.

ECONOMIST: Passing the buck | The

Among the 6, 000 companies with shares listed on U.S. exchanges, the 500 biggest ones capture most of the attention and 75% of the market value.

FORBES: Magazine Article