Everyone who produces online content wants attention, and attention is a limited resource.

FORBES: Intel iQ Zine--A Neat Step into a Messy Puddle

This unique resource draws attention to a rapidly growing scientific literature on the contribution of indigenous and traditional knowledge to understanding climate change vulnerability, resilience and adaptation.

UNESCO: Social and Human Sciences

And the conclusion that we reached, among others, is that we were substantially underweighted in terms of our engagement and resource allocation and attention to Asia.

WHITEHOUSE: Press Briefing

We know that all our careful attention to strategically gaining each resource, cultivating each alliance, developing each relationship, and conquering each foe unlocking all the doors and progressing up through all the levels will get us to that Final Door, behind which is the Grand Prize for succeeding against impossible challenges.

FORBES: The New Yorker Has a Pretty Low Opinion of Mass Effect 3 Fans

"It's a big resource, it's got a good cost curve, and it's not getting enough attention, " says Dan W. Reicher, Google.org's director of climate and energy initiatives.

FORBES: Magazine Article