Everyone who produces online content wants attention, and attention is a limited resource.

FORBES: Intel iQ Zine--A Neat Step into a Messy Puddle

This unique resource draws attention to a rapidly growing scientific literature on the contribution of indigenous and traditional knowledge to understanding climate change vulnerability, resilience and adaptation.

UNESCO: Social and Human Sciences

And the conclusion that we reached, among others, is that we were substantially underweighted in terms of our engagement and resource allocation and attention to Asia.

WHITEHOUSE: Press Briefing

"It's a big resource, it's got a good cost curve, and it's not getting enough attention, " says Dan W. Reicher, Google.org's director of climate and energy initiatives.

FORBES: Magazine Article