But with theater attendance at its lowest level in 15 years, studios are ready to try something different.

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Many requests for participation had to be turned down in order to keep the attendance to a manageable level.

UNESCO: Communication and Information

With this level of international media attendance, the NBA expects the 2013 All-Star Game to have an increased global reach.

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This continues a decline throughout the last century, which has seen attendance fall from 56% in 1905 down to the current level of 4%.

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