Earlier than other designers, he grasped the importance of getting the famous to attend his fashion shows, and to pose for advertising photos in his costumes.

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Her failure to attend may hint at the level of importance Brazil places on the cooperative club.

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Some underline the importance of negotiating a manageable number of events the spouse or partner ought to attend, while others try to nudge their firms away from social engagements that encourage spouses' participation in the first place.

FORBES: Magazine Article