The attach rate for the 3DS, by the way, is a much healthier 3.1.

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We had a great year in terms of the devices, the attach rate, the movies, the quality.

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Borderlands 2, the irreverent RPG-Shooter is approaching six million copies shipped, as well as a very strong attach rate for its exemplary series of DLC.

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The company's own research has found that "61 percent of Gogo customers have used it again within 3 months, " which is a pretty fantastic attach rate.

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Personally I think this is still too ambitious, since the Wii U attach rate (the number of games purchased alongside hardware) is estimated to be 1.2.

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Attach rate of new virtual management products could hit 20%-30%.

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Microsoft is quite confident of its leadership status on the Netbook front, boasting earlier this year of 96 percent attach rate for Windows and making other, more recent claims of return rates on Linux netbooks that are "like four or five times higher" than their Windows equivalents.

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Why do we need to attach an hourly rate to our daily activities to give validation to what it is that we do?

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So, this cumbersome and costly exchange rate management system either keeps investors sidelined or requires them to attach a hefty premium to any new undertaking.

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