Or when Virgin Atlantic set a new standard in air travel, offering manicures, massages and limo rides to the airport for first-class passengers and giving economy travelers seat-back entertainment systems with a choice of movies and videogames.

FORBES: Red Baron

Hitchens wrote for numerous publications including The Times Literary Supplement, the Daily Express, the London Evening Standard, Newsday and The Atlantic.

BBC: Christopher Hitchens dies at 62 after suffering cancer

But officials on both sides of the Atlantic say they hope a pact could provide a template for standard-setting, regulation and economic relationships for the rest of the world.

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