Even more, with the picture-in-picture feature, you can surf the web while watching live TV, all at the same time.

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Users who are shopping on the couch while watching TV, the device most close at hand is probably going to be that.

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For example, a user could be browsing the web for information while watching an HD video on the TV all at the same time.

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When you look at statistics that show how many have their mobile device with them while watching TV, and think about having a quarter of a billion users, it just makes sense.

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"Online you can study the product, ask questions anonymously and do comparative shopping, all while you are listening to music, watching TV or having a quick break at work, " says Langmead.

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Nearly everything you watch will need to be upconverted (until you get a Blu-ray movie player or wait until HD-DVD players add support for output at that resolution), so take a look at the TV while it is displaying content from the source and type you will likely be watching most to see how it handles it.

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That is becoming increasingly important to customers: watching TV while on the move, streaming music from the Internet or synchronising data with a computer at home or in the office - for many people, those are everyday applications in today's world.

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