But there may not be a more inspiring story than Douglas' at the track.
He said the group has also had past sponsorship with signage at the track.
Bosses at the track have continually dismissed doubts over its ability to host the event.
Cooper said seven other people were treated with minor cuts and scrapes at the track and released.
At the track, fans can cook, meet other fans, shop for merchandise, change tires and drive simulators.
Attendance at the track has been up almost every race, although the 13% decline at Bristol was significant.
But watching pales to being at the track, where the party is far more important than the race itself.
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If you look at the track record of the electric utility industry, we are doing that in real time.
Heavy on architectural terminology, it focuses almost exclusively on the aesthetic experience of being at the track, something Roberts admits.
And so that day at the track, I was watching a whole sporting way of life come to an end.
At the track, her greatest challenge is finding ways to achieve creative, original shots within the constraints and conventions of racing.
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The Nascar audience is still massive with nearly 70 million unique television viewers and 3.5 million fans at the track last year.
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The winners of races at the track are often given two revolvers and a cowboy hat while taking photographs in victory lane.
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"There is a very clear brief on the type and quality of racing that will be staged at the track, " he said.
After that, pickings could be slim at the track for Team GB.
Attendance at the track fell for a third straight year from an average of 130, 000 per race to 118, 000, according to NASCAR estimates.
And by "more like their father" I mean: underachieving Guinness-guzzling party animals who show less acumen at the track than the breeding shed.
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He recently tied for the training title with 110 victories at Aqueduct, his fourth title at the track where his stable is based.
Sponsors still committed to the sport, such as Caterpillar, Diageo and UPS, are flocking to winning teams or spending their money at the track.
His son, Larry Foyt, runs the day-to-day operations of the team and said he hated his dad not being at the track for the win.
Mary Ann Biddiscombe, Director of Marketing for Coca-Cola Recycling, echoes a similar theme when it comes to recycling bottles and cans at the track.
The Associated Press reported on Wednesday that Pistorius had been at the track in the South African capital city on the day of the photograph.
"He might get up this morning and call (coach) Ampie (Louw) and say he wants to be at the track at one o'clock, " Van Zyl said.
Racing fans, many of whom can barely afford the steep ticket prices at the track, are bored by the lack of drama when they get there.
Adopting such a system across human sports might be cumbersome but it would at least help the average fan make the same decisions as punters at the track.
He first stops at the track, refurbished with synthetic material.
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The sprinter's agent has also spoken for the first time about the 4 a.m. call he received telling him there had been a shooting at the track star's home.
" Just a quick glance at the track listing on her latest album reveals titles like "The Life of Dreams, " "Lovers of the World, " and "Glad to be Alive.
Most racetracks are vestiges of an era when horse racing was the only gambling game in town, and when you had to be at the track to place a wager.
That, at least, is the reassuring tale told in the brochure (printed on recycled paper, of course)available for discerning shoppers at the track-lit, pristine poultry cooler in Whole Foods stores.
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