"This time next year there will be hundreds of these used at critical points across the U.S., " says James Winso, an SAIC director.

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"This time next year there will be hundreds of these used at critical points across the U.S., " says James Winso, a director of SAIC.

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What they lack are models for leadership they can aspire to and sponsors who put them into the pipeline at critical points in their own development.

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That the brand idea is delivered consistently at optimal points of consumer touch is also critical to the company's success.

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Make this a critical task for your employees at all touch points.

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Bruno Paulson, an analyst at Sanford Bernstein, points out that measurement of critical non-market risks, such as how long customers will keep their policies, is inevitably still pretty crude and largely up to the companies themselves.

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