Crowd funding is not new, but mostly something we associate with charities and, more recently creative projects.

FORBES: Crowd Funding An Option For Start-Ups?

That is not something that Argentines associate with their president.

ECONOMIST: Aid for Argentina

Might the spirit of enterprise we currently associate with "career" be shifted to something entirely more collaborative, purposeful, and even meaningful?

CNN: Are jobs obsolete?

Brain injury in sport is something most of us associate with boxing.

BBC: Transcript: Heading for Trouble

So when PeopleSoft was acquired and a lot of his employees were out of work, he decided to start something new with a business associate called, Workday.

FORBES: PeopleSoft Founder Five Years After Oracle's Buyout

That's something they'll always remember and associate with the wine.

WSJ: Luvo Ntezo, South Africa's Rising Wine Star | The Shift

One danger for Bush is that Mr Cheney will associate him a little too closely with the administration of his father, something which he has been trying to avoid.

BBC: Dick Cheney: A safe pair of hands