"We haven't seen the bottom yet, " says Prasenjit K. Basu, associate director of strategy at UBS Securities in Singapore.

CNN: Bottom-Fishing in Singapore

Real-time bidding for online display is more efficient from a pricing standpoint, said Bob Arnold, Kellogg's associate director of digital strategy.

WSJ: Auction System Helps Place Digital Outdoor Ads

Last November my Forbes colleague Brandon Gutman had a conversation with Bob Arnold, Associate Director of Digital Strategy at Kellogg, on their experience with programmatic advertising and media buying.

FORBES: What Is Programmatic Advertising And Is It The Future?