If we revisit the worm meat example, a brand might re-associate this rumor with positive information by suggesting it is a delicacy used in French cuisine.

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He was first elected as an Associate Justice in 2000 and re-elected as Chief Justice in 2004 and 2008.

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"We're obviously very concerned about the associate who was injured, " spokeswoman Kory Lundberg said.

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Normally, we associate Karma with religion, or if we're honest, luxury hybrid sedans.

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In this, we're not that different from bees, which can be trained to associate honey with colored circles and memorize those colors to find the honey again.

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Thankfully, too: "We lie less frequently to our significant others because we're more invested in those relationships, " says Jeffrey Hancock, associate professor of communications at Cornell University.

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"When an opportunity comes to engage companies constructively and hold them to a higher standard, we're going to take that opportunity every time, " said Mark Brownstein, EDF associate vice president.

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"In the next five years we're going to see more and more exoskeletons out there in practice, " says Sugar, associate professor at the Department of Engineering, Arizona State University.

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Levels of phosphates in fresh waterways can be much higher than normal because of contamination from municipal and domestic wastewater, whether you're hooked up to a sewer or have a septic system, says Helen Suh MacIntosh, an associate professor in environmental health at Harvard University.

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