Way to go Forbes, I no longer associate your name with quality.
Expect to associate the name with a theme song, a slogan, and--in all likelihood--images of women or children running happily through flowering spring meadows.
In its purest sense, I associate the Nexus name with unlocked devices that are quick to receive the latest versions of Android.
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"If I took my dog to the dog park and yelled 'Dutch, Dutch, Dutch' and the dog ignored me, and this has gone on for several years, we may suggest you change the name to associate a new behavior, " she says.
No doubt the marketing mavens at Apple could come up with a name consumers would associate with the category.
Perhaps it's time for Lulu to drop a name that we both associate with less than stellar behavior.
In England, that name is already taken. iWatch, however, is a fresh name that people currently associate with Apple.
You want to adopt a name which suggests certain traits that you wish to associate with your product.
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That's 240 per year. (McDonald's counters that it has lost just 90 franchisees in 2002, many for innocuous reasons like retirement.) Cold comfort for anxious franchisees: While 30% of all restaurants fail within the first year, just 8% of brand-name franchise locations go under, says Christopher Muller, associate professor of restaurant management at the University of Central Florida who studies franchises.
"Traumatic intracranial hemorrhage is what the name suggests: a blow to the head, a concussion, " said Dr. Robert Stevens, associate professor in neurology and neurosurgery at Johns Hopkins University in Baltimore, Maryland.
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