Most experienced executives have strong beliefs about what works and not, and logically they assign more resources and put more effort into the things they are confident about, eager not to waste it on activities with less of a chance of success.

FORBES: Which Best Practice Is Ruining Your Business?

Systems create and assign digital identities to IT resources, track usage and report the information for auditing, billing and compliance purposes.

FORBES: Magazine Article

However, professors Olav Sorenson from Yale and David Waguespack from the University of Maryland discovered that, because of their beliefs, film distributors assign a much bigger proportion of their marketing budget and other resources to those films.

FORBES: Which Best Practice Is Ruining Your Business?