So ASSIA can charge substantially more than its competitors because of the higher value, according to Cioffi.

FORBES: ASSIA Creates Billions in Value for DSL Providers

Some feminist groups blamed the death on Ted Hughes, who had left Plath for Assia Wevill, the wife of another poet.

CNN: Tragic poet Sylvia Plath's son kills himself

Simply put, ASSIA predicts and cancels out the noise from crosstalk and the consumer gets a much better quality Internet signal.

FORBES: AT&T's $14 Billion U-Verse Investment boosts ASSIA, Tweaks Verizon

Why is ASSIA able to create so much value for its customers?

FORBES: ASSIA Creates Billions in Value for DSL Providers

And the key to understanding why ASSIA has such a commanding market share can be found in understanding the economics and physics of copper wires.

FORBES: AT&T's $14 Billion U-Verse Investment boosts ASSIA, Tweaks Verizon

As ASSIA attempts to reach the scale needed to do an initial public offering, Cioffi is focusing his engineering team on developing management software for wireless networks.

FORBES: ASSIA Creates Billions in Value for DSL Providers

Cioffi, CEO and chairman, ASSIA is quite happy about this.

FORBES: AT&T's $14 Billion U-Verse Investment boosts ASSIA, Tweaks Verizon

And he has reason to be grateful to Assia.

FORBES: ASSIA Creates Billions in Value for DSL Providers

Cioffi founded ASSIA in 2003.

FORBES: ASSIA Creates Billions in Value for DSL Providers