The asset-light strategy is turning into a moneymaker.

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"The sale of W New Orleans-French Quarter helps advance Starwood's asset-light strategy, as we continue to pursue opportunities to sell owned real estate at the right time to the right owners, " said Simon Turner, Starwood's president of global development.

WSJ: W French Quarter hotel sells for $25.5 million

Liveris' "asset-light" strategy--conjured two years ago in an effort to reposition Dow for more consistent earnings growth--is beginning to look like a brilliant move.

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She is also trying to pursue an "asset-light" strategy to avoid the burden of supporting the capital investment needs of building and owning huge water projects.

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"It was an asset-light model that gave us a lot of flexibility, " says Gautam Watve, Renuka's head of strategy and planning.

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