And most important for athletes, they do not have to assemble the design by cutting a roll of kinesiology tape themselves.

FORBES: The Company Behind Electric Blue Tape Worn By Athletes At The London Olympics

He's attacking rocketry the way he would assemble software: design, build, test and repeat in rapid-fire succession to quickly determine what works and what doesn't.

FORBES: Magazine Article

For years to come, China will be more likely to assemble the best computers than to design them.

ECONOMIST: Economics

Building successful energy companies, even when following the few scaling strategies such as leveraging existing scale or pursuing a design-build-assemble approach which I laid out in a blog post last year, remains a challenge.

FORBES: Time To Invest In Hardware And Manufacturing Startups