Aspect software helped IBM realize that it was using a clutter of different kilo-ohm resistors when one version would do.

FORBES: Chain gang

For developers, the challenge is teaching computers to think like people, improving the artificial-intelligence aspect of software so that it replicates the human elements of job search and recruitment, says Matt Sigelman, CEO of Burning Glass International Inc.

WSJ: Seeking Software Fix for Job-Search Game

Norton, which offers similar features with its own social media tracking software, believe this education aspect of online protection is key if parental measures are to be successfully implemented.

BBC: Child safety measures to protect against internet threats

An early pursuit at Intentional Software is so-called aspect-oriented programming, which focuses on improving those group interactions--somewhat like how basketball coaches develop individual skills and team-passing for good overall ball movement.

FORBES: Innovators

The chief executive of Aspect Development may have a point--his clients pay him millions for software to spot glaring problems in their purchasing habits.

FORBES: Chain gang