If investors, who usually prefer that comparable companies use the same accounting, ask Pepsi to show stock option expenses for 2002, grants made in the last quarter when Pepsi's stock was riding high would take earnings lower.

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Then Bendersky and Shah waited for the ten-week academic quarter to pass and went back to the students to ask them how their team members had done.

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Among those, 78 - less than a quarter of one percent - were separated for reasons related to the euphemistic "Don't Ask, Don't Tell" policy.

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