The question investors must ask themselves is, does this best- in-class company not command a premium?
If you need turf grass for children or dogs to romp on or to carpet your outdoor living areas, ask your local suppliers for the best water-saving grass for your area.
We need to ask what's the best way to solve the problem -- how to reduce drug abuse and addiction -- and use the best evidence to guide us.
Or jump off at Dobutsuen Mae station on the Midosuji and Sakaisuji lines, head into the covered arcade and ask around for one of the best okonomiyaki spots in the city -- Chitose (06-6631-6002).
First we have the incremental innovation of companies like Clothes Horse and True Fit, which ask shoppers for their measurements, along with a tally of their best-fitting clothes, to match them with the right sizes.
FORBES: Five Trends Driving Traditional Retail Towards Extinction
For now, enjoy the hands-on photos and feel free to ask questions in the comments -- we're listening and will answer to the best of our ability.
As we watched these goings-on, my long-time collaborator Dr. Myron Cohen, of the University of North Carolina at Chapel Hill, likened it to situtions where physicians ask families to make life and death decisions for loved-ones on the basis of the best expert evidence available at the time.
Just ask the great microfinance pioneer Muhammad Yunus of Bangladesh's Grameen Bank -- women are the best bet.
Again, ask yourself (in a fair, balanced, non-partisan way, please) which brand best meets consumer expectations in an extraordinarily demanding category?
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