"Our focus is the Asian-American audience, and theirs is using Asian culture to create a mass-market channel, " he says.

FORBES: Showtime

Asian and South Asian filmmaking styles have made deep inroads into mainstream American pop culture.

NPR: MTV Promotes Asian Pop Music in U.S.

The people who frequent centres like this one are not so much clinging to their parents' and grandparents' ways as creating a new culture that is both pan-Asian and American.

ECONOMIST: Segregation and shopping