's Star TV in Asia will lose big money for another three to four years.

FORBES: The optimist

James Murdoch, the CEO of News Corp who oversees STAR TV in Asia, has been in the news talking media strategy with top officials in Gujarat state this week.

FORBES: Did Ambani's Reliance Broadcasting Get Into India TV Too Late?

Star gazers in Eastern Europe, Asia or Australia might be able to see it with binoculars or consumer telescopes.

CNN: STORY HIGHLIGHTS

Other five-star brands also are focused on Asia.

WSJ: Starwood's Crystal Vision

These days, the 33-year-old Ipoh-born Hong Kong resident may be better known as Asia's highest-paid female action star, but loyal fans will remember that it was her looks that started it all for her years ago.

CNN: PEOPLE

Star, like other communications companies across Asia, is racing to develop new pager features -- in part a response to competition from increasingly affordable cellular-phone services.

CNN: New features to slow the onslaught of mobile phones

Star Cruises, a major cruise operator in Asia, is clearly poised to satisfy the leisure appetites of this "fixed-income" demographic.

CNN: ASIANOW - TIME Asia | Asia Buzz: Who's Got Seniority? Everyone Online Does

It will be shown in Asia after Fremantle Media Enterprises secured a pan-regional deal with Star TV.

BBC: NEWS | Entertainment | Cowell hit 'sold to 80 countries'

He also took on Hong-Kong based Star TV, helping it to become one of the first foreign-owned broadcasters in Asia.

BBC: NEWS | Business | Profile: Rupert Murdoch

For the most part the better players in Asia have proved that they can be stars in the U.S. Suzuki has been an All-Star each of his six seasons with Seattle.

FORBES: Magazine Article