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The Asia Life and Health Insurance Premium Market is expected to grow through the next few years as illustrated in the interactive chart below.
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While companies are willing to pay a premium to tap into Southeast Asia's growing middle class and burgeoning demand for consumer products, Mr. Dhanin's offer isn't cheap.
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One is that globalisation and competition from Asia (especially China) have put a bigger premium on size.
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But the plane's biggest advantage is its size, which allows airlines, especially those serving lucrative markets in Asia and the Middle East, to get creative with premium-class offerings.
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"Their products aren't cheap enough, or they don't have a premium brand that appeals to Chinese consumers, " said AlixPartners Asia head C.
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"Investors are attracted to companies that are producing 30%-40% earnings growth per year and are willing to pay a high premium to participate in this kind of growth, " says Vineet Mishra, Southeast Asia head of equity capital markets at J.
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