"The Intent of the ASCI White program was to commercialize these kinds of technologies, " he said.

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NetFlix first was included in the ASCI Index in 2007, attaining a score of 84.

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The computer should be able to do at least 100 trillion operations per second (teraflops), which is about eight times faster than the fastest supercomputer around, IBM's ASCI White.

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While Amazon continues its rock-solid performance as measured by the ASCI Index, Netflix provides a powerful cautionary tale of what happens when companies cross their customers, forgetting customer experience rules.

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