You target other small businesses as your client base.
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Your brand should be able to set you apart, as should your client experience.
Who do you know that has worked with your dream company as a client, consultant, vendor, or in some other indirect way?
Last post we addressed the opportunity of taking an approach of full disclosure, sharing with your client profitability spreadsheet as a way to position for higher prices.
Is your company ready for possible obstacles such as employee turnover, losing a large client, or major technology changes within your industry?
What better way to convince you to use social media than to know that the odds are really good that your client is using it as well?
Start by browsing through your site as if you were a potential client.
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During a new business pitch you can share a story about how your product helped a client increase sales despite the economic downturn, helping your prospects see themselves succeeding as they use your product.
If you act as your own defense attorney, you have a fool for a client.
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If you notice your client has assumed the same basic body orientation as yours, move slightly and see if she follows suit.
Having your tax lawyer act as the liaison for all communications can import attorney-client privilege.
If you have a first meeting with an advisor, from my perspective, that should have very little to do with anything but you as the client, who you are, what you care about, what makes your heart sing, what your objectives are.
As an agent, I can also tell you that having a brand really activate on behalf of your client is priceless.
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As an entrepreneur, it is definitely difficult to think about finding new clients, figuring out how to keep your current client list from dwindling, and being picky about which clients to work with.
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