But other firms (the survey cites Lucent Technologies and Corning) tend to see headquarters as the embodiment of the company's core competences, adding value through superior research (as at Lucent) or by building alliances and joint ventures (as at Corning).

ECONOMIST: Lean, mean and has-been

Regardless of their differences, nine out of ten mentioned their faith as a core value and took the time to carefully explain its importance.

FORBES: What Role Does Faith Play in Building Brands?

Trump's comments go directly to the core of how people really invest and what they perceive as worth or value at any one given moment.

FORBES: It's Not Reality But Perception That Counts

The core value of faith, combined with other important values consumers share such as a connection to their communities and deep commitment to their families, are very prevalent in the country as a whole, but especially in the New Heartland.

FORBES: "The Bible" Series and Importance of Faith in America

Simply put, Judson defines extreme outsourcing as sending every possible function outside of your business, except the unique, core skill that lets you create value.

FORBES: Extreme Outsourcing

EMC, which owns a majority stake in VMware, installed Microsoft veteran Maritz as chief executive, and also hired Pat Gelsinger, formerly of Intel, as the head of the value-added software (like security and database analysis) that EMC puts atop its core storage business.

FORBES: VMware's Cloud Platform- The New Developer Wars