But - as previously discussed on this blog - it's not as simple as that.
Of course, things are not as simple as that, as Mr Lutz also recognises.
"Be happy, love Baba, " he signed them, as if the attainment of happiness were as simple as that.
And I am here, as well as Jill, to ask for your help -- as simple as that.
We're not going to take them lightly - it's as simple as that.
This fight is about securing pay justice for the cleaners on Tyne and Wear Metro, it's as simple as that.
"I just loved the songs and it's really rare that you find good songs, it's as simple as that, " he says.
It is as simple as that just as it is anywhere else.
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But thanks to their efforts, Sergeant Agbi can now more easily get in his front door -- something as simple as that.
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It was as simple as that first wave: while filming a television commercial for the franchise, an actor in costume waved to passersby.
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"Phytoremediation is the use of plants to remove contaminants from the environment and to render them harmless, as simple as that, " he says.
"We've got to go to another level, it's as simple as that, you can't survive if you don't keep lifting up the levels, " he said.
Of course it is not as simple as that, but Mario Monti's weakness is that he is seen as "sponsored" by Berlin and Brussels.
But it is not quite as simple as that, because in the case of Glenstrata, the bubble may be in their earnings rather in the share price.
I've been down to watch Brighton a couple of times this season and just thought they lacked a bit of balance in midfield, as simple as that.
So if it is as simple as that he wants to go off and do something else, why did Microsoft not make that clear in its press release?
"I think it's as simple as that because when we see compelling content come into the market, the games are still selling as well as ever, " she said.
"They can tell us until they are blue in the face that we should be making money but with 352 seats - you can't - it's as simple as that, " he said.
The sites would love to keep things as simple as that, but in a world of clashing ideas about the limits of decency, blasphemy and dissent, that is going to be very hard.
Yes, it can be as simple as that.
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Defining a true "sports watch" is as simple as explaining that they tell the time like any watch, only they are able to do it in extreme conditions.
Product requirements are kept as simple as possible so that features may evolve as users provide feedback.
The new SocialTV Timeline is also available for syndication by third parties as a simple module that works in smart phone and tablet applications as well as on web pages, allowing users anywhere to sync to TV across more than 400 channels.
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As if to dismiss that as too simple a challenge, according to press reports of the day, he then flew under at least three other, much lower, bridges - London Bridge, Blackfriars and Waterloo - before stepping ashore at Westminster to be greeted by a cheering crowd who had gathered to meet a dignitary expected by boat from Paris.
The real value is provided by companies that can make big data collection sorting and interrogation as simple as possible so that IT is no longer the bottleneck.
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