And a new leadership skill is how you maximize those options, which markets you play to, which narrow innovations you address, who you regard as your competition.

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This means serving those in your organization just as you would your best customer, without regard to title, rank or hierarchy.

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Most of you, who aren't wine connoisseurs I suspect, will buy your wine as and when you need it and will probably regard the idea of a wine cellar as a little anachronistic.

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Whether you regard these products as computers that drive or vehicles that are computerized depends on your point of view.

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