The near term is unfathomable but the investment call that needs to be made is simply 'is this the end of the world economy as we know it' or the practical equivalent 'is this the end of the world as we know it.
Schmidt says we are seeing the death of IT as we know it, and that next generations of companies will be built by Web-based, cloud-based applications.
Indeed, most of Hawking's Discovery Channel program was devoted to explaining that life as we know it is hugely diverse, and life as we don't yet know it is worth searching for because of all the ways a discovery would inform and surprise us.
Put simply, it ends Medicare as we know it.
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If Apple is content to sell about as many phones as it sells know, taking a chance that sales will fall somewhat quickly over time, they can sit tight with the existing strategy.
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And it would effectively end Medicare as we know it.
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And in reporting it, he invented American prose as we know it today.
If Mr Kejriwal succeeds, it will mean the implosion of politics as we know it in India.
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If not, it might be the end of Apple as we know it.
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It is the Gulf, but not as you know it: otherworldly Musandam is not a place for those wanting fusion food and FIJI Water, fine hotels or a Lamborghini showroom.
With the advent of wideband Internet access on the order of 24 megabits per second in many metropolitan areas, it might signal the death of television as we know it.
Ironically, if it wasn't for gambling, cricket as we know it would not exist.
If it were that easy, the BCS system as we know it would already be extinct.
Again, it was the Industrial Revolution that helped shape lunch as we know it today.
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It really scares me that "fair, " as I know it, may have gone for good.
"It's not so much that the brand as we know it is dead, but the way it's communicated has changed, " Cohen says.
"It was 1994, so there was not really an Internet as you know it today, " he said.
But then we saw this Multichannel News story and it really got us thinking about the ramifications of killing free HD as we know it.
ENGADGET: Ask Engadget HD: Should the FCC kill DTV for better technology?
It's very much centered on Earth and revolves around your life as you know it--or can imagine it.
It is now The Republican Budget- the plan that would end Medicare as we know it while forcing elderly out of nursing homes by converting Medicaid to a block grant program and the plan for America that the GOP will have to run on in 2012.
"But what we don't know yet is what it's made of -- and that is hampered by the fact that we cannot see it and cannot detect it, " he said, because the detectors are made to measure matter as we know it.
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If you can't access it when you need it, you might as well not know it at all.
"I think he's happy and, you know, proud that we've come to this point, but he let it be my decision just as you know, it's going to be his decision as to the role he plays going forward in this whole issue, " said Portman.
If it survives, I predict a dramatic new turn which may not have the same face or recognition as we know it now.
While some will say it's a reach to use the baseball-card industry to explain economics, the economy as we know it is merely the combination of infinite individual decisions made on a daily basis, including those made with baseball cards.
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