But, as I walk through the twisting alleyways of Italy's capital, songs from both the mighty reds and the Catalans sweep past me.

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Nevertheless, as I walk through the corridors of business organizations, enter meetings that are about to begin, embark on various modes of transportation and even engage with the host or hostess in a restaurant, I rarely see people smiling.

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Walk through the numbers, as I did with the aid of a new research firm called Triton Research, and it's hard not to see the ghosts of Google past.

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