The right shoulder is formed when the market rises again, but not as high as the left shoulder.

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Shoppers of Boutiques.com will be able to browse for items a particular expert has selected, such as shoulder dresses or high-heeled shoes, as well as any other goods that Google's algorithms thinks are similar in some way.

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Lee Garfinkel, who makes in the high six figures as chairman of DDB New York, sat shoulder-to-shoulder with his competitors as the tattooed grads rotated through the room in preassigned 15-minute meetings.

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As Johnson and other technical analysts see it, the left shoulder is the 1998 high, the head the early 2000 peak, and the right shoulder is the high reached earlier this year.

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